Defensive Estimating
Defensive Estimating

Defensive Estimating

Protecting Your Profits

New edition


160 Pages, 8.5 x 11

Formats: ebook: PDF, Paperback

Paperback, $19.95 (CA $19.95) (US $19.95)

Publication Date: June 2006

ISBN 9780867186208

Price: $19.95


More than a few residential builders and remodelers have walked away from closings with less money than they deserve. Performed correctly, estimating is your key to keeping more of your hard-earned profit. Master builder and business expert Bill Asdal shows builders and remodelers how to estimate based on fiscal goals and protecting the company's bottom line. His unique approach to estimating gives readers user-friendly systems to improve the process and provides hundreds of ideas and simple suggestions. Asdal takes the magic and science of estimating and turns it into an art. This book shows builders and remodelers how to examine their business processes and modify them to meet financial goals, create profits unendangered by carelessness or short vision, and defend each estimate line so that the system of planned profit is consistent and bankable.


"A must-read for anyone involved with managing a construction business. Bill Asdal promotes not only the understanding of costs, but the foresight to predict construction expenses while considering the full realm of cost as a function of profit."  -Dennis Dixon, Dixon Ventures, Inc., Flagstaff, Arizona  

"Despite the title, Bill lays out a solid offensive game plan to ensure the business owner not only scores on each job but takes home the trophy when it comes time to pack up and move on."  -Bryan Patchan, Executive Officer, Frederick County Builders Association, Maryland

"Required reading for all builders and remodelers. Contains hundreds of ideas."  –Sam Bradley, Sam Bradley Homes, Springfield, Missouri

Author Biography

William Asdal, CGR, owner of Asdal Builders, LLC, of Chester, New Jersey, is an award-winning remodeler and diversified builder. A former chairman of the Remodelors? Council of the National Association of Home Builders (NAHB), his many awards include being named the Council’s 2000 National Remodeler of the Year. A frequent speaker on remodeling issues, he is active in various industry leadership roles and serves on the Editorial Advisory Board of Professional Remodeler magazine. Bill is the author of The Paper Trail ,published by BuilderBooks, as well as the upcoming BuilderBooks publication Dfensive Estimating: Protecting Your Home Building Profits.